A blog is a powerful tool simply because its contents are quickly indexed by the major search engines. There are 2 main type of bloggers, let’s have a look at how these blogs tend to be monetized! Are you hip, fun, outgoing, entertaining, cool? Then a lifestyle blog may just be for you! The idea of a Lifestyle blog is to come across as friendly, FUNNY and upbeat. Lifestyle blogging gives you a cool “celebrity” status, especially if your content is interesting, has nice photos, quirky, humorous.
If your viewership is high enough, advertising space or product/venue reviews can be used to monetize your blog. Perhaps the best way would be to blog a post where you try a certain product, or even visit a nightclub as part of your lifestyle then write your experience about it (and be paid to do so by the company). Just as they advertise products in movies, an Aston Martin or BMW in James Bond, if you’re a lifestyle blogger you can do the same, to creatively showcase the product by weaving it in as part of what you did today.
So if you’re young, write well and good with the digital camera, you might like to create a lifestyle weblog. An Alfresco Dining Restaurant or NightLife Club may just approach you to visit their venue and pay you $5K to $10K just to have fun at their event and blog about it. A professional website gives specific tips and ideas to a particular niche that solve a certain problem. The dynamics of a professional blog is different from a way of life blog and so is the monetisation.
A professional blogger like South African lifestyle blog writes from the reader’s point of view and perspective. In other words, he does not write about himself. He writes about how he can offer value as well as benefit to another person, and often to solve a certain problem. For example , say you’re a Golf Coach, then you would want to share ideas about the golf swing, create videos on YouTube on “how to stop slices”, “how to hit the driver” nicely. That is the “marketing” aspect. There is always an end objective in mind, where you will offer a golf coaching program or video or CD, a product that monetizes your marketing.
Preferably there is some sort of online payment where they can pay for your product and a sale. Its much easier to make money blogging professionally because you don’t need a very large audience or ton of traffic to earn a huge income from this blog. People that visit these blogs are ready to spend money to gain from a product or program. I’ve seen certain market markets where customers pay up to $50, 000 for a service that solves a certain need or problem.